3 Best TikTok Hook Types (With Examples & Templates)

Why the Hook is Everything

TikTok and Reels are "attention markets." You aren't competing with other brands; you're competing with a user's boredom. If you don't grab them in 2-3 seconds, you're swiped away.

Here are the 3 most consistent hook types we see scaling in 2025.

1. The "Green Screen" Commentary

The Visual: A creator's face superimposed over a news article, a website, or a tweet.

Why it Works: It feels native and educational. It signals "news" or "gossip" rather than "ad."

The Template:

"Stop scrolling if you [Problem]. I just found this article that explains exactly why [Pain Point] is happening to you..."

2. The Negative Hook

The Concept: Tell people what NOT to do. Humans are hardwired to avoid loss more than they seek gain.

Examples:

• "Don't buy this skincare set..." (unless you want X result).
• "Stop doing your makeup like this."
• "Why you should never use [Competitor Method]."

3. "The Stitch" (Fake or Real)

The Visual: Start with a clip of someone else asking a question or stating a problem, then cut to your creator answering it.

Why it Works: It borrows authority and context instantly. It creates a conversational dynamic.

How to Test Hooks Efficiently

Don't shoot 10 different ads. Shoot one body script and five different hooks.

Edit them together to create 5 variations. This is "Modular Creative Testing." It’s the fastest way to lower your CPA (Cost Per Acquisition) without doubling your production budget. Tools like AdClipVault help you save these examples to reference later.